Maxon chooses Taurus to kickstart new identity
Maxon Australia, a provider of CDMA wireless modems, initially approached Taurus to re-brand its identity and present a clear, consistent front to customers, suppliers and partners.
To deliver on these objectives, Taurus provided Maxon with a KickStart Marketing campaign, including the design of a new logo, overhauled stationery suite, exhibition banners, promotional products and re-designed product packaging. The flagship of this new identity is a comprehensive website, designed, written and built by Taurus. Almost un-recognisable from its former 'technical' look and feel, Maxon has taken on a cleaner, fresher image, addressing its separate market segments and meeting one of its core campaign objectives.
In addition to marketing support, Taurus also provides Maxon with a comprehensive public relations service.
Taurus excels as Cybertrust’s outsourced marketing department
Cybertrust is the global information security specialist, with 30 offices worldwide reporting into the US headquarters.
Taurus quickly swung into action as Cybertrust’s Australian professional marketing team when the company was faced with a series of major industry events and no internal team to pull it together. From strategy to execution, the Taurus team went on to get the job done efficiently and autonomously for Cybertrust across the full spectrum of marketing activities.
Taurus provides Cybertrust with integrated marketing services across events, seminars, copywriting, collateral design, direct marketing and industry research.
Esker gains instant marketing department with Taurus
Founded in 1985, Esker operates globally and has over 80,000 customers and millions of licensed users worldwide. Esker provides organisations with effective document management through intelligent delivery of vital business through streamlined business processes, reduced costs, simplified IT infrastructure, enhanced customer satisfaction, and quality assurance.
Taurus was initially commissioned by Esker for marketing support. The scope of services quickly expanded to encompass public relations including assisting Esker with its corporate re-branding, case studies for both sales support and media use, events support and mentoring internal junior staff. Taurus has also assisted Esker with proactive media relations, and was the first agency worldwide to achieve coverage for Esker in a major daily financial newspaper.
KAZ Group Work with Taurus since 1995
Taurus was handpicked by KAZ founder, Peter Kazacos in 1995 to help build the IBM Business Partner's brand into the largest Australian owned IT services company in the Asia Pacific. Eleven years later, through the most successful IPO listing in Australia's IT history, and the acquisition of Aspect Computing, Taurus has assisted with all facets of the marketing communications mix.
This has included seminar and event support such as IBM's Interactive expo, Gartner and golf days through to internal communications and newsletters; distributor kits; customer loyalty programs; mentoring and hiring of internal marketing staff; sales promotion items; staff events; major milestone celebrations such as the 10 year anniversary of KAZ; online product demonstrations; new services and product launches; invitations; brochures and the production of over 30 case studies.
Taurus has also run the KAZ media relations for 11 years.
