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KAZ becomes a market leader with the help of Taurus

KAZ, now a wholly owned subsidiary of Telstra, is Australia's largest ICT Company and a leading provider of managed IT services. In 1995, Taurus was chosen by KAZ to raise brand awareness and position the company as a significant player alongside its multinational competitors.

Since then, the relationship has gone from strength to strength. As well as managing KAZ's investor relations campaigns for the company's float, Taurus has managed KAZ's media relations, internal communications, sponsorship and crisis communications. Taurus has also assisted KAZ with integrated marketing support including expos, seminars, case studies and brochures.

Taurus provides strategic media counsel to international insurance leader QBE

QBE Insurance Group is Australia's 10th largest ASX-listed company and one of the largest general insurance and reinsurance groups in the world. In 2005, when QBE was looking for a media relations agency to manage its relationships with key financial and business journalists, Taurus was recommended by the company's former investor relations consultancy.

Since then, Taurus has assisted the insurance giant with media relations for its financial results and Annual General Meetings. Today, Taurus is QBE's ongoing media relations partner and strategic counsel to the company's CEO, Frank O'Halloran. Taurus also provides event management support including staging to QBE.

WebCentral partners with Taurus for high value PR

WebCentral is Australia's largest web and application hosting company. On a mission to step up its media profile, WebCentral recognised the time was right to migrate from using freelance PR experts to the stability of a full service offering with Taurus.

Since late 2005, Taurus has provided WebCentral with strategic media relations advice daily to take the company's press exposure to new levels. Through consistent communication between WebCentral's executive team and the IT, business and finance media, Taurus has helped WebCentral achieve quality coverage in tier one targets.

Zone Labs trusts Taurus long distance

Zone Labs, a Check Point company, is the name behind the award-winning ZoneAlarm products that protect millions of PC users around the globe. Since early 2003, with no office in Australia, Zone Labs has trusted Taurus as its on-the-ground media team to raise its profile and increase sales of its consumer products in the region.

Taurus' informed approach delivers influential media coverage and keeps the Zone Labs name at the forefront of the security industry in Australia. In 2006, Taurus coordinated and executed one of Zone Labs' most successful ever media tours, the impact of which was positively received globally.

Taurus is Maxon Australia's PR department

Maxon Australia is revolutionising the way consumers and businesses connect to the Net with its innovative range of wireless modems.

Since contracting Taurus to increase its brand presence, Maxon has moved from a dated brand with a low profile, to a company with a fresh, upbeat image. Maxon has also used Taurus' expertise to gain coverage in The Australian, The Daily Telegraph, APC, MacWorld and Australian Traveller.

In addition to an effective PR programme, Taurus delivers integrated marketing services to Maxon.

Taurus puts Datacom on the media map

Datacom is one of the largest Australasian-owned professional IT services companies, servicing 2,000 clients including household names such as Manpower, Norfolk Group, Medibank Private and Lenovo.

When Datacom decided to commence a proactive media relations campaign for the first time, Taurus was chosen for its experience and specialist expertise in working with IT services companies such as KAZ.

Taurus hit the ground running to deliver a steady stream of media coverage reaching the company's key target audiences of CEOs, CIOs, IT decision makers and call centre managers. Taurus also helps Datacom with events support, copywriting, case studies and design services.

Taurus creates the Snapdragon profile

Australia's leading Microsoft CRM specialist, Snapdragon Consulting came on board in 2003 to drive its new identity from a start-up position. As a niche Microsoft CRM provider, Snapdragon wanted a strong, recognisable connection between the Snapdragon name and the product it implements and customises.

Highlights of the Snapdragon PR program include coverage in The Bulletin, The Australian, MIS, ARN and a profile feature on Snapdragon MD, Guy Riddle in The Sydney Morning Herald.

Taurus also assists Snapdragon with marketing consulting including the production of case studies, copywriting, event support and design services.

Taurus delivers top PR for off-shore client TeleWare

When UK-based, sophisticated global telecommunications company TeleWare set up its Australian and New Zealand operation, it knew selling an unknown brand would be a tough task. Competing with household names in IT internationally, TeleWare needed to build trust and recognition to make sales.

With a strategic PR program, Taurus is building strong relationships with relevant journalists on both sides of the Tasman, culminating in a regular flow of media coverage, which is integral to TeleWare's local recognition. Taurus also provides TeleWare with copywriting and design services.

CBL Data Recovery picks Taurus as PR partner

Canadian-based international data recovery specialists, CBL Data Recovery, set up an Australian operation in Brisbane in 2003 with the mission of bringing high quality data recovery services to Australia. Taurus was recommended by a high profile journalist to increase CBL's brand awareness in the Australian market.

Since then, Taurus has positioned CBL as a key player in the data recovery industry, assisting them to achieve coverage in The Australian IT, ARN, CRN and Image & Data Manager, amongst others. Taurus also provides CBL with other services such as case studies and on tap marketing support.

Taurus puts Fraame in the media picture

Fraame Solutions is a New Zealand software company focusing on offering information and document management to the healthcare industry. Gavin Wright, Fraame founder, turned to Taurus in 2003 to help raise awareness and build the Fraame brand after working with Taurus on Jade Software.

Through a carefully constructed communications campaign derived directly from Fraame's business plan, Taurus employed strategic tactics to lift Fraame's profile. Taurus has also assisted Fraame with the production of case studies, copywriting, newsletter support and marketing consulting.